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CEO Message
Chairman of DAIICHI CO., LTD LEE WAN SOO
How strong safety car seat should have?
What can guarantee safety for car seat?
Let me change the question.
Can you imagine preciousness of child for their parents?
Do you believe there is danger that parents can ignore?
Safety has no limit.
There is no boundary for safety.
This is the reason why DAIICHI find.
New dangers and invent new safety.
For safety of our child,
We will create best safe car seat in the world.
HISTORY OF DAIICHI SINCE 1981
NEW SAFETY HAS BEEN STARTED
1981 – 1997
Established Jeil Industry Co., Ltd
Primary vendor of car components for Asia motors and KIA motors
2001
Established Jeil Industry’s corporate body Change main business line to baby car seat
2002
Signed the supply contract with Korea’s famus toddler brand, Agabang & Company, and Everything for Everyone
2003
Signed the supply contract with Korea’s famous toddler brand, Boryung Medience and Zero to Seven.
2005
Changed the company name to DAIICHI CO., LTD Signed the supply contract with Transportation Safety Authority (For 6 consecutive year from 2005 to 2015)
2007
Obtained Korea’s first new car seat standard
2008
Awarded Prime Minister’s Citation for product safety standards
2010
Obtained European certification of ‘ECC R44.04’ for the first time in Korea Signed the export contract with Japan’s largest toddler brand, Pigeon
2011
Ranked the first in the infant car seat safety by ‘KBS Consumer Reports’ Obtained ‘ISO 14001’ certification of Environmental management international Designated as Promising Export Firm in Gyeonggi province
2012
Build the 2nd factory and new headquarter Awarded ‘Million Dollar Export Tower’ on the 49th Trading Day
2013
Introduced built-in type both way ISOFIX car seat as the first in this industry
2014
New release First 7 Baby car seat in January 2014 (Valid in 0~7 years old) Winning Grand Prize of Best Brand award from Customer Choice in January 2014
2015
Signed the export contract with HongKong’s World Solutions New release D-Guard Toddler(Valid in 1~12 years old) / D-Guard Junior(Valid in 3~12 years old) Signed the export contract with Chinese enterprise, BB world.
2016
Winning Grand Prize of Happy Plus for social contribution. New release Frien-D(Valid in 0~5 years old) To sign an MOU with Citizen Union for traffic safety of infats New release All-In-One carseat(Valid in 0~5 years old) Selected as promising world-leading products Ministry of Trade
2017
Release accessories for car seat such as neck-cushion, Butterfly cushion, Blanket To sign an MOU with Goyang city for seat belt of pregnant woman’s special seat In Korea firstly developed swivel car seat, ONE-FIX 360.
2018
New release First Seven(Valid in 0~7 years old) New release V-Guard Toddler(Valid in 1~12 years old) / V-Guard Junior(Valid in 3~12 years old) Louis 3in1 All-In-One(3~36months) / Louis sports hip seat carrier(3~36months) TVCF ON-AIR
2019
One-FIX 360 awarded ‘Merit Awards’ in Hong Kong Baby Products Fair Provides car seat to women-only taxi ‘WayGo Lady’ firstly in the industry (OneFIX 360, V-Guard) Louis Sports baby carrier (3~36 months) launched Louis foldable stroller ALLEE (0~36 months) launched 3 types of accessories for junior car seat are released (Stick pillow, neck pillow, head supporter)
